Does the service I offer matter? I listened to a podcast yesterday with Chase Jarvis (CEO of Creative Live, photographer, and entrepreneur) and Seth Godin (author and entrepreneur). The podcast is called "SETH GODIN: HOW TO DO WORK THAT MATTERS FOR PEOPLE WHO CARE". I didn't particularly want to listen to a podcast about marketing (which is what Seth Godin is known for), having spent the last 10 years in the marketing industry, but philanthropy is something that I've been ruminating about A LOT this year, and I thought the podcast was going to be about that.
The title spoke to me because I'm at a place in my career and work, where I LOVE what I'm doing, but I also want to do projects THAT MATTER for people WHO CARE. I want to do something that makes a difference. I love capturing memories for people, shooting weddings, engagements, corporate events and more. But, at the end of the day, I want to feel like I've not only been great at my craft, but also have been of service to others, helped someone, or lifted someone up. I know I can do that organically with my photography, but I am always searching for more ways to give.
The podcast, in Seth Godin fashion, harkened back to marketing (think Linchpin, his 2011 book about doing work that matters). By the way, if you aren't familiar with Seth Godin, he is a brilliant marketer and has written many books on the subject, including his new book This Is Marketing, and older titles; Tribes, Purple Cow, and Permission Marketing. While the conversation wasn't what I thought it was going to be, it was still really good. I highly recommend it for entrepreneurs, freelancers or creatives.
Some nuggets from the podcast that might interest you:
* How marketing to the smallest possible audience is a winning strategy
* The connection between seeing and being seen
* Are you a freelancer or an entrepreneur (spoiler alert: most of us are freelancers)
* The one thing you need to do to move up as a freelancer
* Are you good enough? (I was surprised at the answer)
* One challenge creators face
* How to overcome writer's block (or taking lousy photographs)
* How to price your services (again, surprising)
* Separating the creator from the work
Do you ask yourself "Does what I do matter" often enough? Does your work fulfill you? As I wrap up 2018, this is the profound sound that is ringing between my ears. Please share YOUR thoughts and what projects you are working on to make a difference in the world or in someone's life.
Happy New Year.